About Us
Who We Are
At Good & True Media, we publish stories that deepen the mind, move the heart, and strengthen the soul. Our mission is to help readers—especially families and children—grow in virtue, develop strong moral character, and draw closer to God through books that are beautifully made and faithfully grounded.
While we continue to publish a wide range of wholesome literature for children, our publishing services now support authors and organizations of all kinds in creating books that reflect Christian principles across every genre. Whether it’s a devotional, a novel, a memoir, or a curriculum, we help bring your message to life in print, ebook, and audiobook formats.
We believe stories form the soul. That’s why we stand unapologetically behind our motto:
Timeless Lessons, Free from Modern Nonsense.
Culture may change, but truth, goodness, and beauty do not. We publish what lasts—and what leads the reader toward what matters most.
“Since it is so likely that they will meet cruel enemies, let them at least have heard of brave knights and heroic courage.” — C.S. Lewis
A Deep Legacy
Our History
Good & True Media is a venture of Good Will Publishers, Inc., a fourth-generation, family-owned company with over 80 years of experience in Christian publishing.
In 1938, E.F. Gallagher and his son, E.F. “Bud” Gallagher Jr., began distributing Bibles under the name Good Will Distributors. By the 1950s, they had built the largest Bible distribution network in the United States, with sales organizations active in every region.
In the decades that followed, Good Will expanded into publishing value-driven books rooted in Christian morality. By the early 1960s, the company began distributing character development books to small and midsize communities, ultimately placing more than 15 million volumes into the hands of school-aged children nationwide.
Good & True Media builds on this legacy with a renewed mission for the modern age: to help families, ministries, and faithful creators share the truth in a way that is excellent, accessible, and uncompromising.
“History has its truth, and so has legend. History is truth that is temporal; legend is truth that is eternal.” — Victor Hugo
Our Values
Good & True Media is founded on the conviction that virtue is the path to greatness and that stories shape souls. We reject shallow trends and self-centered ideologies in favor of books that call the reader to something higher—toward goodness, truth, beauty, and ultimately, toward God.
We believe:
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That the family, not the individual, is the cornerstone of a healthy society
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That faith-aligned media should form character, not fracture it
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That children and adults alike deserve stories that inspire virtue, wisdom, and joy
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That publishing should be a way of serving God by serving truth
We are here to help authors and organizations bring their stories to life—faithfully, beautifully, and without compromise.
Let us help you build something that matters.
“Fairy-stories are not only for children... they offer not escape, but consolation, and the joy of the happy ending.” — J.R.R. Tolkien
“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.”
- Albert Einstein
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